Bias already exists in search engine results, and it’s only going to get worse

MIT Technology Review: Bias already exists in search engine results, and it’s only going to get worse: “[In] her latest book, Algorithms of Oppression, [Safiya Umoja Noble] details research she started after that fateful Google search, and it explores the hidden structures that shape how we get information through the internet. The book, out this month, argues that search engine algorithms aren’t as neutral as Google would like you to think. Algorithms promote some results above others, and even a seemingly neutral piece of code can reflect society’s biases. What’s more, without any insight into how the algorithms work or what the broader context is, searches can unfairly shape the discussion of a topic like black girls. Noble spoke to MIT Technology Review about the problems inherent with the current system, how Google could do better, and how artificial intelligence might make things worse…”

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