Megafirms in the AmLaw 100 are well-known for having well-staffed marketing departments. In fact the size ranges up to 113 people at one firm, according to Wisnik Career Enterprises, Inc. in a new factsheet the company released at the recent Marketing Partner Forum.
The most interesting takeaway is that firms on average have one marketer per 27 attorneys — a ratio that exists for firms of all sizes. But alas, the tenure of the highly-paid marketers is short. Following is the average tenure of law firm marketers by title:
- Chief: 3.76 years
- Director: 3.66 years
- Manager 3.14 years
- Specialist: 2.75 years
- Coordinator: 2.79 years
- Assistant 2.15 years
For more information you can contact Eva Wisnik, President at firstname.lastname@example.org and Jennifer Johnson, VP Recruitment and Strategy at email@example.com. Their phone number is 212.370.1010.
Read more detail on Legal News Directory – Legal Marketing