Are Your Personal Marketing Goals Scary Enough?

Every September for the past four years, I’ve had the privilege of attending and speaking at Content Marketing World. I attend this conference to level up my online marketing game with new skills and tactics. This year, one keynote speech particularly inspired me to step way outside my comfort zone in regard to charting my personal marketing goals for the coming year. Author Joe Pulizzi, a father of modern content marketing, challenged his listeners to document our desires. As for marketing efforts, he told us to “set big and unreasonable goals” and focus on serving our audience. If Content Marketing Is on Your Goal List … Whether you use blogs, videos or a social media platform like LinkedIn, Instagram or Facebook, the aim of your content should always be helping your audience. If the purpose of your posts is to tell your audience how great you are, you’re doing it wrong. Instead, create quality content and let your audience come to that…

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