Apple doesn’t do this, should you?

You probably recall Apple’s “I’m a Mac, I’m a PC” ads a few years back featuring a nerd (PC) and a cool guy (Mac) telling us why their platform is superior. Apple captured a lot of market share with this campaign, so why don’t they do anything like it today? A video, “Why Apple doesn’t talk about competitors” explains why Apple no longer talks about why they are better than the competition. They don’t even acknowledge the existence of competition. Ads for Apple’s flagship iPhone don’t compare the iPhone to Android phones, for example, because on specs and price, Android usually comes out better. So Apple positions itself as “number one,” talks about their “magical” products, and markets to their loyal fan base. Apple’s ads simply compare this year’s model with last year’s model. The new model is faster or has a better camera than the previous…

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