Airlines Plan To Price Tickets Based On Social Media Profiles and Internet Search History

In a very troubling but not surprising development, the airline industry is planning on pricing plane tickets based upon their passengers digital profiles and other personal data points. This means that airlines may soon start pricing their fares based upon your Internet search history, your Facebook posts, likes, your tweets, retweets, online videos, political affiliation, sexual orientation, health status, income, etc. This type of pricing is inherently discriminatory. Airlines may start charging people based upon a customer liking a particular political candidate’s Facebook page or following a particular candidate on Twitter, or by making a blog post in support of a certain issue. Facebook and Google, and their data broker partners make this type of pricing very easy due to their troubling data collection and usage policies and practices. This plan demonstrates why technology companies and the data collection industry needs greater regulation to protect the…

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