Levay v. AARP, Inc., 2019 WL 2108124, No. 17-09041 DDP (PLAx) (C.D. Cal. May 14, 2019)Plaintiffs are AARP members who allege to have “joined and paid to be AARP members” after being allegedly “induced … through unlawful, misleading and/or unfair representations of products, services and endorsements by AARP and/or concealment of AARP’s unlawful ‘for profit’ business activities.” Specifically, they alleged reliance on “AARP’s misrepresentations that it protected seniors and that it put their interests first ahead of ‘for profit’ business ventures, and about its endorsements of insurance products.” Plaintiffs alleged that AARP’s stamp of approval was only a “stamp indicating the winner of [a] bidding war,” rather than a true endorsement on the merits. They brought California UCL and FAL claims. The court found they failed to state a claim.Initially, the court rejected the argument…
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