A Post Guaranteed to Give a Lesson on Money Back Guarantees (or Your Money Back)

Ever hear of the “Trial Mark”?  In 1869, for his home brewed medicinal products J.R. Watkins created bottles that included an embossed “Trial Mark.” Mr. Watkins sold his products door-to-door and offered the first Money Back Guarantee to consumers, provided their use of the product did not extend beyond the “Trial Mark.” – Ingenious! One hundred and fifty years later, money back guarantees are a trillion (with a T) dollar business in the U.S.  With that comes about a 10 billion (with a B) dollar loss for businesses. The Pros (from the consumer side): “Yay! I can try this product risk-free!” “This company must really trust its products.” “This company’s better than that company because they don’t offer a money back guarantee.” The Cons (from the business side): “I can’t read the receipt and the form isn’t signed, what should I do?’ “Can we donate the…

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