5 Tools to Spark Content Ideas for Your Law Firm Blog

Having high quality content on your law firm blog is one of the best ways to improve your Google search ranking and online authority. When people — your prospects — like what you have to say online, you are rewarded by Google as well as by those who are ready to hire an attorney to help them solve their legal problems. But creating good, consistent content is not easy. Too often, the task of continually pumping out posts falls by the wayside when you get busy doing other things. This is why creating an editorial calendar for your blog is so important. It serves as a guide and a reminder to keep putting that good content out there so you can reap the rewards. If you think you have exhausted your supply of ideas on what to write about, here are five ways you can gain fresh insights that will generate great content: Discover what people are asking about online. Your best content ideas come from questions people are asking about the type of law you practice.…

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