4 Things Prospects Want to Know from Your Law Firm Website

When someone visits your law firm website, you don’t have much time to engage them – industry research indicates most prospects spend less than 10 seconds evaluating your website or blog and if they find nothing immediately relevant to them, they quickly move on. You must grab them from the very first moment they land on your site. Here are four questions your prospects want answered when they visit your law firm website: #1:  Do you practice the kind of law I need? Whatever type of law you practice should be spelled out clearly with words and visuals. It should be blatantly obvious within seconds, even to the casual observer. This is not the time or place to tell them every single thing you can do. Focus on your major practices, not the one that you helped one client with five years ago. Position yourself and your firm as a specialist. #2:  Do you understand my specific problem? Get as many legal words off your pages and speak to prospects in…

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