10 Things You Need to Know to Run Your Law Firm Like a Business

This post was originally published on Oct. 13, 2016 and updated on April 11, 2018. As the owner of a small or mid-sized law firm, your primary focus – after gaining competency as an attorney – is to understand and apply the key principles of business development, operations, management and law firm marketing every single day. There are 10 major areas of focus for every successful law firm owner – in this order: Marketing: The purpose of marketing is to generate leads. There are a wide variety of ways to do this — through your website, blog, email marketing, social media, PPC advertising, etc. All of them work, but they are not always suited for all situations, practice areas or attorneys. Find 3-5 different ways that work for you and use them frequently. Not every attorney will be a top Rainmaker, but everyone can do something to grow and market his or her practice. Sales: The purpose of sales is to close the deal or sign up the client. Once you start…

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