10 Things I Wish Every Legal Tech Pitch Would Include

Due in large part to the emergence of advanced artificial intelligence-based legal technologies, the US legal services industry today is in the midst of a tech shakeup.  Indeed, the number of advanced legal tech startups continues to increase. And so too are the opportunities for law firms to receive product presentations from those vendors. Over the last several months, I’ve participated in several pitches and demos from leading legal tech vendors.  Typically delivered by company founders, executives, technologists, and/or sales, these presentations have been delivered live, as audio-video conferences, audio by phone with a separate web demo, or pre-recorded audio-video demos (e.g., a slide deck video with voiceover).  Often, a vendor’s lawyer will discuss how his or her company’s software addresses various needs and issues arising in one or more law firm practice areas.  Most presentations will also include statements about advanced legal…

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