Why Law Firms Shouldn’t Worry Much About Google AMP

If you’re a lawyer and you’ve been paying attention to the online marketing world, you might have heard about Google AMP. News about Google’s most recent project is everywhere. However, it’s not very clear what, exactly, Google AMP is or does. We’re here to tell you not to worry too much about it: Google AMP is something that law firms can comfortably ignore and do just fine. What is Google AMP? Google’s Accelerated Mobile Pages project, or AMP, is one of the most recent attempts by the mammoth search engine to appease their customers, give those customers a good user experience, and, most importantly, make them come back to Google the next time they want to search for something online. While Google’s number one method of appeasing their customers is to give them results that are both relevant and important to the search query they entered, there are also other pieces of the puzzle that Google is concerned with. Two of those are giving…

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