What is “Intent to Use” for Trademark Application Filing?

Filing an intent to use trademark application with the United States Patent and Trademark Office (USPTO) may be a good option if your trademark is not yet in use in commerce.  It’s essentially a way to reserve your right to use a name, logo, or slogan in connection with the advertising and sale of specific products/services.  Assuming your intent to use trademark application eventually becomes a trademark registration, all of your rights will date back to the filing date of the application.  In other words, filing an intent to use trademark application prevents others from potentially acquiring common law trademark rights in a similar name while your trademark application is going through the registration process. Can I File an Intent to Use Trademark Application? In order to file an intent to use trademark application, you must meet two requirements: You must have a bona fide intention to use the trademark in commerce in connection with the products and/or…

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