Using Twitter for Business – Perhaps!

john jantsch, law firm marketing, marketing director

Maybe the siren’s call of Twitter – (everybody’s doing it) has become too much and you’ve jumped in, according to John Jantsch, a marketing and digital technology coach based in Kansas City, MO.Or, maybe you have no clue what it is or why you would care. He has created a practical guide about this mircoblogging tool found on the LawMarketing Portal at 

What is it?

In simplest terms, twitter is a free service that allows anyone to say almost anything to anybody in 140 characters or less – it’s the “what are you doing right now” kind of micro-blogging that permeates online social communication.

So, now the question is – is that all? Well, no, not exactly. While people are using it to tell no one in particular what they had for lunch, millions are leaning on twitter pretty hard as a way to network and communicate with contacts new and old. twitter is outfitted, like most social media tools, with the ability to subscribe, share, friend or follow as many twitter feeds as you like. In addition, developers are swiftly creating tools that allow users to bend and twist the feeds in creative ways.

He offers six good reasons why marketers and lawyers should use Twitter — see



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