The editors of the Consumer Advertising Law Blog wanted to let our readers know about an upcoming webinar that may be of interest to you, entitled, Marketing Medical and Consumer Products in Social Media. [Full disclosure: Our firm, Arnold & Porter LLP, is sponsoring the event] The Internet is now one of the most popular ways Americans obtain information on medical and consumer products. The emergence and growth of social media have changed traditional notions of what is regulated, who is responsible for product-related messaging, how reporting and regulatory obligations are defined, and the associated corporate compliance and product liability risks. Industry's efforts to leverage social media, and FDA's and FTC's efforts to regulate them, present a new set of legal and regulatory challenges for companies that make and market medical and consumer products and for the lawyers and regulatory professionals who advise them. During the event, our panel will discuss: Incorporating social media into product marketing strategies, compliance policies, and risk management plans. Developing strategies to manage regulatory risks as well as other liabilities related to social media. Perspectives from an agency expert on current regulatory priorities and enforcement. Practical tips on regulatory and litigation risk management, lessons learned, and implementation strategies. The event features Carl Settlemyer from the Federal Trade Commission's Bureau of Consumer Protection. Panelists at the event will also include Arnold & Porter attorneys Anand Agneshwar, Matthew Keiser, Vernessa Pollard, Steven Reade, and Suzanne Wilson. The event will take place on December 1, 2010 at 8:30am ET. If you interested in viewing the event via webinar or attending in-person at Arnold & Porter's New York Office, click here. New York CLE Credit is pending.
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