Unique New Funeral Products Reflect New Industry Trends

To stand out from their competition and stay in business, funeral homes need to engage the growing number of people choosing cremation over burial. Exhibitors at the 2017 National Funeral Directors Association convention and expo in Boston indicate change is in the wind. These three first-time exhibitors illustrate some of the personalization trends in the funeral industry. Beloved Petra Orloff, a professional writer for more than 25 years, turned her professional skills toward obituary and eulogy writing after her father died in 2004. This year, she founded Beloved, providing the services of professional writers to create custom obituaries and eulogies that become keepsakes treasured by the family over time. After experiencing the moving reactions to the obituary and eulogy she wrote for her father, Orloff saw the benefit of providing memorial writing services. “People really enjoyed reading a beautiful story about a beloved family member who just passed away. They…

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