TTB Issues New Proposed Rulemaking for Alcoholic Beverage Advertising

Late last month, the Alcohol and Tobacco Tax and Trade Bureau (the “TTB”) announced several proposed changes to federal rules that govern the advertising and labeling of alcoholic beverages. The proposed rule changes were announced through publication of a rulemaking document (Notice No. 176).   Through these proposed changes, the TTB seeks to update and clarify the labeling and advertising regulations for wine, distilled spirits, and malt beverages.  There are a number of provisions in the new proposed regulations that will impact the marketing and advertising of alcoholic beverages. Some of the major marketing/advertising related points are outlined below. This new rulemaking is the latest phase of a multi-year effort by the TTB to attempt to modernize alcoholic beverage industry regulations. The TTB is seeking public comments on the proposed regulations and is accepting comments through March 26, 2019.According to the TTB, the proposed changes can…

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