Trolling the Internet for Photos Creates Copyright Headaches for Ad Agency (and the Advertiser)–Laspata v. Rimowa

Laspata is “a boutique creative marketing agency” that charges a lot of money. For its client, Laspata created a 1920s-themed “lookbook” called “Speechless” that riffed on the Academy Award-winning movie The Artist. Rimowa makes luggage priced above my budget. Meire is a German ad agency retained by Rimowa. Rimowa asked Meire to create a lookbook called “The Journey,” themed on 1920s air travel. Meire did what any good ad agency does and trolled the Internet looking for photos. This process captured several of Laspata’s photos. Meire then created collages using these found photos and photos of Rimowa’s luggage, including 4 collages that included photos from Laspata. Rimowa also did a “behind-the-scenes” video of the lookbook photoshoot (because watching ad agencies cut-and-paste photos from the Internet is pretty fascinating viewing?). Laspata’s photos also showed up in the video. Laspata sued Meire…

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