Today’s Hot Topic: Public Service Announcements

From time to time it’s good to keep in mind specific network guidelines when producing public service announcements. According to network standards, public service announcements (PSAs) are meant to inform the public of the work of charitable, governmental, and non-profit organizations and other services available to the public. Such announcements must reflect the true nature of the organization identified with the announcement, and all claims must be substantiated. Discussions of controversial issues of public importance and religious doctrine are not permitted in public service announcements. Guidelines I.  Appropriateness of Submitting Organization A.  Organizations requesting PSA scheduling must be non-profit or governmental. Requesting organizations are reviewed to determine their non-profit status, objectives, activities, and financial policies. B.  Non-profit organizations should be in compliance with the guidelines of the Council of Better Business…

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