The Internet has changed a lot since Web 2.0 began to catch on in 2006. But all the videos, podcasting blogs, online discussions, mashups and jamming dont mean a thing if they dont utilize basic marketing principles.
No matter how kludgy or cool your web site is, in-house counsel and corporate executives still want three basic things from a law firm website. To find out, watch Three Things Clients Look for on Web sites (1:58 minutes). You need RealPlayer to view it.
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