The True Costs of Not Having a Website for Your Law Firm

The legal field might be notorious for moving slowly towards innovation that threatens the status quo, but it’s still shocking to discover that a significant chunk of law firms do not have a website, at all. Not having a website does not just leave a well of potential clients untapped – it can actually alienate potential clients who have heard of your firm and who want to hire you, but who do their due diligence online and find nothing. Lost Marketing Potential from Not Having a Web Presence The most obvious repercussion of not having a website or even a social media presence is that potential clients who look for a lawyer online cannot find your firm. Granted, some law firms are not going to suffer much – ironically, the big law firms that have the most money to spend in online marketing tend to need it the least, as their corporate clients are less likely to be wooed by legal blogs and prominent search engine rankings than by white papers and precision sales…

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