by Pedro Paranaguá. The traditional business model of the phonographic industry is being left behind by the competitiveness of new technologies. The technological world is evolving, but some businesses are struggling as they are not adapting themselves to the ever-increasing changes. Trying not to be left behind, the phonographic industry has preferred to use the marketing of fear: file lawsuits against file-sharing users. On 17 October at Copacabana Palace in Rio de Janeiro, a public announcement was jointly held by the London-based International Federation of the Phonographic Industry (IFPI), which “represents the recording industry worldwide with over 1,450 members in 75 countries,” together with the Brazilian Association of Disc Producers (ABPD in the Brazilian Portuguese acronym). IFPI’s Chairman and CEO, John Kennedy, announced that, for the first time, 20 Brazilians that have uploaded and made available around 3,000-5,000 files for others to freely download via peer-to-peer (P2P) file-sharing software will be sued.
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