The Colonel or The Bell?

Which brand do you believe is better equipped to enjoy the benefits of using a non-verbal logo? In other words, which brand can more easily shed the words from the visual identity, in the hopes of joining the ranks of these likely famous non-verbal logos and brand signals? My answer below the jump. I happened to capture this roadside signage the other day in Phoenix, Arizona, a couple of miles from another location having the older dual-brand signage shown above: So, what attributes do you believe are most important for a brand to be able to go wordless?

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