Tailored Trademark Enforcement

Last year I snapped this photo at the Minnesota State Fair, some vendor was selling something like a Spandex brand clothing item, as I recall. Thankfully no models were displaying the fabric. At the time, it made me think of how some view trademark enforcement programs as one size fits all, or perhaps, one size fits most. Word to the wise: Each brand and underlying trademark is unique and different, each lives in a different landscape, and each requires its own tailored trademark enforcement program. So, how do you approach trademark enforcement?

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