Tag Archives: Zero

Net Zero Certification Program Announced by USGBC

Much as NASA developed dozens of life changing and useful inventions that benefitted all as it raced to the moon, USGBC may be the catalyst for new, cutting edge technologies in the race to net zero buildings. There is no … Continue reading

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How new lawyers can go from zero clients to full employment

They don’t teach attorneys how to get new clients and generate new business in law school. But, regardless of whether you’re an introvert or an extrovert, whether you have a lot of friends or are building a starter network, business … Continue reading

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A Zero Sum Game in the Trademark World?

We’ve had a lot of nothing — meaning zero, and the trademark meaning, if any, of zero — on our mind lately, so imagine my surprise to see this soap “brand” for the first time last week in a hotel: … Continue reading

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Coke Opening ZERO Genericness Floodgates?

We’ve been writing about the COKE ZERO trademark for nearly a decade now, noting in 2014: “[I]t will be worth watching to see whether the [TTAB] finds that ‘ZERO’ primarily means Coke or just a soft drink having ‘no calories, you know, a … Continue reading

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No What? ZERO Means 0 and 0 Means ZERO!

Taking our discussion about Coke Zero a little further than Monday’s discussion, is it any wonder that “zero” stands for nothing, none, nada, when it comes to calories, given icons like this one: In other words, it doesn’t and it can’t hold trademark … Continue reading

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