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Tag Archives: TV
But Wait, There’s More! . . . Litigation: Federal Court Sustains Lanham Act Claims Against Allegedly False “As Seen On TV” Advertising
Many retailers carry products with the phrase “As Seen on TV.” What if a product bearing that phrase, however, had not actually been seen on TV? A recent case in federal court in the Southern District of New York ponders … Continue reading
Posted in Advertising Law
Tagged “As…, advertising, against, allegedly, claims, Court, false, Federal, Lanham, Litigation, Seen, Sustains, Theres, TV, Wait
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“As Seen on TV” Means Exactly That, Court Finds
In a recent false advertising case, the court reminded everyone again that if you say something about your product, you had better mean it. Emson, which sells cookware products largely through direct response television spots, brought a false advertising claim … Continue reading