Tag Archives: Trademark

McDonald’s Big, Super, Good-for-nothing European Trademark Mess

From time to time, I post squirrelly thoughts. Today, I wonder: Should a large company with famous, distinct trademarks sometimes hold back from aggressively enforcing those trademarks, even when doing so might at first appear to be a useful competitive … Continue reading

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For Trademark Infringement, You Can’t Compare Apples to Cannabis

They say one Bad Apple can spoil the bunch. But what can a Happy Apple do? It depends on which one you buy, but you’ll want to make sure you’ve got the right Happy Apple. One Happy Apples brand involves … Continue reading

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McDonald’s Loses Its “Big Mac” Trademark Across Europe

On January 11, 2019, in a landmark ruling, the European Union Intellectual Property Office (EUIPO) revoked McDonald’s International Property Company, Ltd., (McDonald’s) European Union trademark registration No 62 638 for the trademark “BIG MAC.” Citing as the reason for the … Continue reading

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Good to know: The US trademark office has a ‘proof of use’ audit program for trademark registrations

The US Patent and Trademark Office (USPTO) requires trademark owners to support their trademark registrations by providing one specimen of use per class, at both 6 years and 10 years after the trademark registration date. So, for instance, if you … Continue reading

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All Those Crazy Trademark Symbols

The majority of this information can be viewed here and here. In the trademark world lots of symbols are associated with a lot of different meanings. For example, the TM symbol (TM), the copyright symbol (©), the service mark symbol … Continue reading

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