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Tag Archives: Testimonials
SEC Settles Charges with Investment Advisers and Representatives Over Use of Testimonials in Social Media
On July 10, 2018, the Securities and Exchange Commission published five Orders Instituting Administrative and Cease-and-Desist Proceedings against two registered investment advisers, three investment adviser representatives, and Leonard S. Schwartz, a marketing consultant. The Orders allege that the respondents violated … Continue reading
Posted in Banking and Finance law
Tagged Advisers, Charges, Investment, Media, over, Representatives, Settles, Social, Testimonials
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Recent NAD Decision Largely Rejects Puffery Defenses and Consumer Testimonials that Disparage Competition
It seems like we (and the NAD) can’t get enough of “best.” In a recent case, the National Advertising Division (NAD) ruled that the advertiser, Mahindra USA, Inc., could not claim its products were superior without reasonable evidence. Deere & … Continue reading
Posted in Advertising Law
Tagged Competition, Consumer, Decision, Defenses, Disparage, largely, Puffery, Recent, Rejects, Testimonials
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Testimonials
Testimonials: We receive a constant stream of unsolicited testimonials about our services in international family law, especially concerning international child abduction, international prenuptial agreements, international divorce matters and international child custody cases. Here’s the newest one, received today:“I needed a … Continue reading
Testimonials and Endorsements: Key Rules and Compliance Tips
Testimonials and endorsements (i.e., where a brand uses an expert, celebrity or other person to endorse their product) are both increasingly popular and increasingly being scrutinized by regulators, including the Canadian Competition Bureau (Bureau) and U.S. Federal Trade Commission (FTC). … Continue reading
Posted in Advertising Law
Tagged Compliance, Endorsements, Rules, Testimonials, Tips
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Guitar Company in a Jam Over Testimonials
The FTC recently brought an action against a guitar learning company, Legacy Learning, and an officer/director, for misleading and deceptive testimonials, and ordered it to face the music and pay $250,000 to settle the charges. We have previously blogged about … Continue reading