Tag Archives: POPSICLE

Mission Popsicle: Telling You It’s a Brand?

Welcome to another edition of Genericide Watch, where we consider brands on the edge, working hard to maintain brand status and exclusive rights, while trying to avoid trademark genericide. The primary meaning to the relevant public decides genericness, so trademark owners will try to … Continue reading

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Ollie on Trademarks: POPSICLE et. al. v. BONESICLE

I'm Ollie. Plaintiff, Unilever, owns an extensive portfolio of over 25 trademarks ending in -SICLE such as POPSICLE, FUDGSICLE and CREAMSICLE, primarily for quiescently frozen treats but for non-food goods as well. I note in passing that the inventor, Epperson, … Continue reading

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