Tag Archives: Naked

Naked Licensing Defense Alone Does Not Violate Trademark Best Efforts or Notice Clauses

Chicago Mercantile Exchange Inc. v. ICE Clear US, Inc., No. 18 C 1376, Slip Op. (N.D. Ill. Feb. 1, 2019) (Kennelly, J.). Judge Kennelly granted defendants’ (collectively “ICE”) Fed. R. Civ. P. 12(b)(6) motion to dismiss and motion to strike … Continue reading

Posted in Copyright Law | Tagged , , , , , , , , , | Leave a comment

Naked Juice Urges California Court to Defer to FDA on Use of “No Sugar Added”

Naked Juice, which is owned by PepsiCo (“Naked”), filed a Motion for Summary Judgment in a pair of class action lawsuits that claim its “No Sugar Added” labels on coconut water and orange juice are misleading and deceptive. Naked’s argument … Continue reading

Posted in Advertising Law | Tagged , , , , , , , , | Leave a comment

Trump's naked licensing: as ugly as it sounds

NYT story here. Read more detail on Recent Advertising Law Posts –

Posted in Advertising Law | Tagged , , , , | Leave a comment

Naked Cowboy – Dilution or Parody

Robert Burck, the famous entertainer who parades through Times Square in his underwear, cowboy hat and guitar, trademarked his character in the entertainment field several years ago. Recently, CBS depicted a strikingly similar non-attired character, "Oliver", on spots to promote … Continue reading

Posted in Copyright Law | Tagged , , , | Leave a comment

When Rodney Dangerfield Meets the Naked Trade Mark Licence

The late American comedian Rodney Dangerfield was closely identified with his tagline — "I don't get no respect." He would then go on to offer one of his famous monologues that would recount his recent encounters in a world in … Continue reading

Posted in Copyright Law | Tagged , , , , , , | Leave a comment