Tag Archives: Marketing

Digital Mobile Marketing Extends Reach: How Law Firms Can Adapt

When marketing a law firm or some other service or good, the marketing appeal must reach relevant consumers. Marketing reach refers to the ability to expose as many relevant consumers as possible to a particular marketing message. The tools used … Continue reading

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Don’t Measure the Easy in Internet Marketing, Measure What’s Important

All lawyers and law firms use the Internet for marketing and business development. Websites, SEO (search engine optimization), directories, ratings, content marketing, email newsletters and more. Lawyers spend a lot of money and, in most cases, a lot of time, … Continue reading

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Marketing Cultural Change

By now, almost everyone has seen the new Gillette ad criticizing toxic masculinity and urging men to be better men: Reactions range from offense at Gillette's corporate moralizing to genuine appreciation and celebration. Slate captured the corporate logic effectively: The… … Continue reading

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Your 30-Day Marketing Challenge

I keep hearing about 30-Day challenges. For writing, for creating new habits, for getting your home or office organized. Apparently, you challenge yourself to focus for 30 days on something new and efficacious and work your booty off to get … Continue reading

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Breached Hospitals Spend More on Marketing

As a bit of an analog to yesterday's post about the impact of a breach on stock price, recently breached companies tend to improve their performance against the market, which might indicate that the breach serves as a "wake-up call" … Continue reading

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