Tag Archives: Marketing

Maggie Watkins takes top law firm marketing job at Best Best & Krieger

My longtime friend Maggie Watkins has joined Best Best & Krieger as Chief Marketing And Business Development Officer. Headquartered in Riverside, CA, the firm has 200 lawyers in 8 offices. Ive known her since the early days of her career … Continue reading

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Aleve Back & Muscle – A Miracle of Modern Medicine Marketing

Many people like Aleve because its pain relief is supposed to last for 12 hours. Now they have a new product — Aleve Back & Muscle Pain — and a new commercial to help launch it. We were curious about … Continue reading

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Dazed and Confused: Canada’s Approach to Pot Marketing

July 28, 2018 My new Canadian Lawyer column looks at the new cannabis marketing and packaging and labelling laws recently introduced in Canada. The federal Cannabis Act received Royal Assent on June 21, 2018, which was followed by Health Canada’s … Continue reading

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FTC Issues New Marketing Rules for Jewelry Industry

The FTC has amended its Jewelry Guides (formally, the “Guides for the Jewelry, Precious Metals, and Pewter Industries”) which aim to help prevent deception in jewelry marketing by providing clear standards. The Jewelry Guides, like other industry guides published by … Continue reading

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HUD Audits Claim First Magnus Marketing And Volume-Based Incentive Arrangements Violated RESPA

HUDs Office of Inspector General (OIG) recently completed audit reports with respect to marketing, noncompetition and volume-based incentive arrangements entered into by First Magnus Financial Corporation, and concluded that these arrangements violated the Real Estate Settlement Procedures Act ("RESPA"). According … Continue reading

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