Tag Archives: Marketing

Discover the Secret to A Great Content Marketing Strategy for Your Law Firm

Contribution below from Catherine Metcalf regarding secrets of a great content marketing strategy for your law firm. You can also read my colleague Dave Kerr’s expert insights on content marketing for law firms (from Moore Legal Technology). Content marketing is one of the … Continue reading

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What to do if you hate marketing

In my humble (but accurate) opinion, marketing is foundational to the growth of every professional practice. You have to do it. You may not like it. You may even hate it. But if you don’t do it, you’re not going … Continue reading

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Joint Action by FDA and FTC Against Companies Marketing Unapproved Opioid Cessation Products

By Riëtte van Laack — On January 24, 2018, FDA and the Federal Trade Commission (FTC) posted joint warning letters to 11 marketers and distributors of opioid cessation products, alleging that those products were unapproved new drugs that violated the … Continue reading

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Legitimate Super Bowl Ambush Marketing

Not all ambush marketing is created equal. Some can cross the line and create a likelihood of confusion as to sponsorship. Some falsely advertises. But, some is totally fair use and lawful. This current promotional banner by La-Z-Boy is capitalizing … Continue reading

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Stirring the marketing pot

I assume you have a list of professionals you know and respect and who know and respect you. People who could send you referrals but haven’t. Or haven’t done so in a long time. Don’t wait for them to send you … Continue reading

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