Tag Archives: Marketing

A simple way to cut your marketing costs

When you’ve heard advertising spots on the radio or TV and even online, you’ve probably noticed that after a new ad has run for awhile, you start hearing a shorter version of it. The original spot may have been 30 … Continue reading

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5 Online Marketing Tips for Law Firms

Like any business, law firms need to utilize successful marketing in order to reach more clients. The leading way that people find lawyers is still mostly through personal relationships rather than the internet–which, according to a recent survey, 17% of … Continue reading

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Cannabis Marketing in Canada: Proposed Cannabis Act Rules

Practical Law Canada Competition has published a new Legal Update, which discusses proposed new cannabis marketing and labeling rules under the draft federal Cannabis Act. Below is an excerpt with a link to the full Update. ___________________ This Legal Update … Continue reading

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New Competition Bureau Guidance on Influencer Marketing, Made in Canada Claims and Savings Claims

The Competition Bureau (Bureau) has published the fourth volume of its Deceptive Marketing Practices Digest (Marketing Digest), which provides guidance from the Bureau on influencer marketing, “Made in Canada” claims and savings claims (see Bureau releases Deceptive Marketing Practices Digest Volume … Continue reading

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Are Pay-Per-Click (PPC) Marketing Agency Fees Justified?

I recently received an email from a lawyer friend relating to how some lawyers view PPC marketing agencies. Apparently, there was a “heated discussion” about (a) whether a lawyer should pay someone to run PPC and (b) how a marketing … Continue reading

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