Tag Archives: Keywords

#2: Keywords for “XYZ” Lawyer

In this episode, Gyi Tsakalakis and Kelly Street discuss how to identify the correct keywords for your practice area and then how to correctly use them in your marketing efforts.  As always, send in your questions, give us feedback, and … Continue reading

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Ninth Circuit. Keywords. Trademarks. Hike!

Here's a roundup of what other people are saying about the decision in Network Automation, Inc. v. Advanced System Concepts, Inc. involving keyword advertising using other folks' trademarks (a form of the dreaded "diversion"!) and secondary liability for trademark infringement: … Continue reading

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Text of Ninth Circuit Decision: Network Automation v Advanced System (Keywords)

Advanced Systems and Network Automation are head-to-head competitors for expensive ($1k to $10k) software packages. Advanced Systems owns the trademark ActiveBatch, which Network Automation purchased as a keyword on Google and Bing. Its keyword ads: " . . . begin … Continue reading

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Buying keywords isn't deceptive; deceptive ads are deceptive

Federal Trade Commission v. Cantkier, 2011 WL 742647 (D.D.C) The FTC alleged that defendant Scot Lady placed deceptive ads on search engines whose ad text used the well-publicized names, phone numbers, and official websites of federal programs created in response … Continue reading

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This Is Possibly A Big Deal About Google And What It Knew And When It Knew It Re: Keywords

Google is involved in a lawsuit, now on appeal, with Rosetta Stone about sale of keywords that reflects trademarks. Paul Levy, of the Public Citizen, reviewed Rosetta Stone's brief and was concerned by the redactions (his concerns discussed here). He … Continue reading

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