Tag Archives: Keyword

Utah Keyword Law Update

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The Florida Bar and Competitive Keyword Advertising: A Tragicomedy (in 3 Parts)

In the late 2000s, keyword advertising was one of Internet Law’s hottest topics. Now, not so much. Relatively few lawsuits are filed; they rarely last long in court; and most trademark owners have moved on. But in the Florida Bar, … Continue reading

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non-lawyer's purchase of "trademark attorney" as a keyword doesn't itself plausibly deceive consumers

LegalForce RAPC Worldwide P.C. v. Swyers, No. 17-cv-07318-MMC, 2018 WL 3439371 (N.D. Cal. Jul. 17, 2018)LegalForce alleged that defendants operated “TTC Business Solutions,” providing “trademark related services,” and that they “engag[ed] in the unlawful practice of law” as well as … Continue reading

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How Keyword Stuffing Can Create SEO Nightmares

In our last blog post, we covered a new development in the world of search engine optimization (SEO): Google developers had revealed that keyword stuffing penalties were on the wane. Websites that had lots of keywords crammed awkwardly onto a … Continue reading

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The Ninth Circuit STILL Thinks Keyword Metatags Matter in 2018–Adidas v. Skechers

Yesterday, the Ninth Circuit ruled about trademarked stripes on tennis shoes. To me, legally weaponizing dots in three lines on a shoe predictably leads to wasteful and possibly anti-consumer litigation. However, instead of critiquing the opinion generally, I’ll isolate just … Continue reading

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