Tag Archives: Influencers

Social Media Influencers – to “like” or not to “like”?

Today, social media influencers are a key resource used by businesses to engage with consumers. Influencers include celebrities, bloggers or simply popular social media users in speciality areas like beauty or travel. Social media influencers’ posts can attract thousands, and … Continue reading

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SOCIAL MEDIA INFLUENCERS AND EFFECTIVE DISCLOSURES IN THE US: A DELICATE BALANCE

By: Ann K. Ford and James K.S. Stewart The immense rise in popularity of social networks has led to the proliferation of social media celebrities—individuals who have amassed a great number of “followers” based on their unique ability to artfully … Continue reading

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Brands Are Creating Virtual Influencers, Which Could Make the Kardashians a Thing of the Past

But brands could face legal troubles along the way We all know that spokespeople and endorsers can be erratic. Wild antics can generate negative PR and damage brands. What if you could eliminate the threat of a spokesperson going rogue … Continue reading

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Social Media Influencers and Infringement Concerns

If anyone was still unsure, Kylie Jenner recently proved that a tweet or post from a social media influencer can have a profound impact. Accordingly, companies are increasingly collaborating with social media influencers to promote their brand. This partnership has become … Continue reading

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Influencer Marketing – Influencers Take Heed

In January 2015, I wrote about the one thing every advertiser must know – disclosure laws.  Last January, I wrote about the Federal Trade Commission’s (FTC) response to accusations by certain consumer groups that it was not being aggressive enough … Continue reading

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