Tag Archives: Influencers

Influencers of the Law – They Aren’t All in Large Firms

Today’s Philadelphia Inquirer has an entire section devoted to advertising for, oops, I meant highlighting the achievements of large law firms. Called “Influencers of the Law,” the section focuses on the accomplishments of many large law firms in the Philadelphia … Continue reading

Posted in Legal Ethics | Tagged , , , , | Leave a comment

The Rise of CGI Influencers

What if the influencer you had been following on Instagram—an influencer whose style choices you admired, and who supported social causes that you believed in—turned out to be…a robot? This is what happened to followers of Lil Miquela, a 19-year … Continue reading

Posted in Advertising Law | Tagged , | Leave a comment

Social Media Influencers – to “like” or not to “like”?

Today, social media influencers are a key resource used by businesses to engage with consumers. Influencers include celebrities, bloggers or simply popular social media users in speciality areas like beauty or travel. Social media influencers’ posts can attract thousands, and … Continue reading

Posted in Advertising Law | Tagged , , , | Leave a comment

SOCIAL MEDIA INFLUENCERS AND EFFECTIVE DISCLOSURES IN THE US: A DELICATE BALANCE

By: Ann K. Ford and James K.S. Stewart The immense rise in popularity of social networks has led to the proliferation of social media celebrities—individuals who have amassed a great number of “followers” based on their unique ability to artfully … Continue reading

Posted in Copyright Law | Tagged , , , , , , | Leave a comment

Brands Are Creating Virtual Influencers, Which Could Make the Kardashians a Thing of the Past

But brands could face legal troubles along the way We all know that spokespeople and endorsers can be erratic. Wild antics can generate negative PR and damage brands. What if you could eliminate the threat of a spokesperson going rogue … Continue reading

Posted in Advertising Law | Tagged , , , , , , , | Leave a comment