Tag Archives: Influencers

Webinar: Rules of the road in engaging with influencers

Please join us for a complimentary webinar hosted by the Association of National Advertisers on the current issues related to influencer marketing, for industry experts. Jason Gordon, partner in the Entertainment & Media Group at Reed Smith, and Jennifer MacDougall, … Continue reading

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Influencers of the Law – They Aren’t All in Large Firms

Today’s Philadelphia Inquirer has an entire section devoted to advertising for, oops, I meant highlighting the achievements of large law firms. Called “Influencers of the Law,” the section focuses on the accomplishments of many large law firms in the Philadelphia … Continue reading

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The Rise of CGI Influencers

What if the influencer you had been following on Instagram—an influencer whose style choices you admired, and who supported social causes that you believed in—turned out to be…a robot? This is what happened to followers of Lil Miquela, a 19-year … Continue reading

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Social Media Influencers – to “like” or not to “like”?

Today, social media influencers are a key resource used by businesses to engage with consumers. Influencers include celebrities, bloggers or simply popular social media users in speciality areas like beauty or travel. Social media influencers’ posts can attract thousands, and … Continue reading

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SOCIAL MEDIA INFLUENCERS AND EFFECTIVE DISCLOSURES IN THE US: A DELICATE BALANCE

By: Ann K. Ford and James K.S. Stewart The immense rise in popularity of social networks has led to the proliferation of social media celebrities—individuals who have amassed a great number of “followers” based on their unique ability to artfully … Continue reading

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