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Tag Archives: immaterial
DC Circuit dodges incontestability, finds little-noticed statements immaterial in dueling desserts case
Paleteria La Michoacana, Inc. v. Productos Lacteos Tocumbo S.A. de C.V., 2018 WL 3894587, No. 17-7075 (D.C. Cir. Aug. 10, 2018)The facts are a mess, but basically PLM and Prolacto both make paletas, Mexican frozen desserts, using nearly the same … Continue reading
Posted in Advertising Law
Tagged case, Circuit, DESSERTS, DODGES, Dueling, finds, immaterial, incontestability, littlenoticed, statements
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When is a literally false statement claiming 35% savings immaterial?
SourceOne Dental, Inc. v. Patterson Cos., No. 15-cv-5440, 2018 WL 3038503 (E.D.N.Y. Jun. 19, 2018)This is an interesting case to contrast to yesterday’s Seventh Circuit case finding that “monster” imagery making no specific health claims was false advertising. Here we … Continue reading
Posted in Advertising Law
Tagged claiming, false, immaterial, Literally, Savings, Statement
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