Tag Archives: Clorox

Clorox Splashless is Also “Disinfectless”

A Missouri consumer is fed up with Clorox brand bleach. She has been waging a three-year long campaign against one of the company’s most popular products that she thinks is being packaged and marketed in a deceptive way. We think … Continue reading

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Clorox: Making a Stink about Scents

Laundry bleach has a very distinctive strong smell that some people like and other people hate.  No wonder that major bleach manufacturers like Clorox have come out with scented versions of their liquid bleach. They now make “Citrus Blend” (far … Continue reading

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Settlements allowing competitors to use term doesn't insulate Clorox from its own possible deception

Gregorio v. Clorox Co., 2018 WL 732673, No. 17-cv-03824 (N.D. Cal. Feb. 6, 2018)Gregorio alleged that, to capitalize on consumer demand for “natural” home cleaning products, Clorox falsely advertised its “Green Works” cleaning products as “natural” or “naturally derived.” The … Continue reading

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