Tag Archives: advertising

Beware “Natural” Advertising

What does “natural” mean in the context of product advertising?  Consumers see phrases like “natural,” “all natural,” and “100% natural” over and over again in modern marketing.  The trouble is that “natural” may not mean what consumers expect it to mean, thereby opening … Continue reading

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Non-TM owner can plead false advertising claim for confusing use of TM it used to own

Desmond v. Taxi Affiliation Services LLC, 2018 WL 4589999, No. 17 C 8326 (N.D. Ill. Sept. 25, 2018)Desmond is the Chapter 7 Trustee for the Bankruptcy Estate of Yellow Cab Affiliation, a former Chicago taxicab affiliation with over 1600 dues-paying … Continue reading

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modifying a false advertising injunction is justified when likelihood that claim is false has changed

De Simone v. VSL Pharmaceuticals, Inc., No. TDC-15-1356, 2018 WL 4567111 (D. Md. Sept. 24, 2018)De Simone sought modification of a preliminary injunction governing statements it could make about a probiotic product, VSL#3and its relationship to De Simone’s now-competing product, … Continue reading

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ABA Approves Changes to Lawyer Advertising and Other Rules

At its annual House of Delegates meeting last month in Chicago, the American Bar Association (ABA) approved a handful of revisions to the Model Rules of Professional Conduct (“Model Rules”) governing attorney advertising as well as other topics. The changes were the result of … Continue reading

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Three Reasons You Can't Afford to Ignore Facebook Advertising

More than 2.5 million people use Facebook advertising to reach their consumers. That's a pretty impressive number. What do those 2.5 million advertisers know that you don't? Here are the top three reasons you can no longer afford to ignore… … Continue reading

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