Success Requires the Right Culture – the Disney Philosophy

Starting at the top is essential, but you need the right mix of people within your firm to really be successufl. Disney calls this “cast excellence.” The corporate culture at Disney is, by design, well-defined, clear to all, and goal-oriented. It can seem challenging to implement this at a law firm, but I’ve seen it done (take a look at our member firm in Australia, Hall & Wilcox, with their emphasis on Smarter Law). Jeff Williford of the Disney Institute challenged firms to think about their corporate culture, and whether the existing culture is what they want – internal branding is important, as is communicating your culture up front and early. If you communicate your culture up-front, others can make the decision if they want to engage with you or not.  For example – Disney doesn’t allow anyone with visible tattoos or mohawks to work there, and they communicate that early so people can self-select out. Similarly, Hall &…

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