Simple equipment for Facebook Live interviews

A business collegue emailed Friday asking what equipment I used for the Facebook Live interviews I’ve been doing at legal and tech conferences over the last year plus. Video, and Facebook Live in particular, is perfect for a blogger. Publishers are using video more and more. Video is no longer the sole provence of television stations and video crews. Video is engaging and a perfect way to shine a light on influencers in your niche. Your influence grows. Facebook Live is particularly good because of Facebook’s giving greater weight to video, particularly live. Like Google showcases the influencers in search via its algorithms, you build influence on Facebook via its algorithms which are influenced by live video. So what do you need? First, it’s what you don’t need. Don’t buy expensive and fancy equipment. To me, it’s a waste of money. It’s a headache to haul around. You’ll need another person or two to operate the trappings.…

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