Settlements allowing competitors to use term doesn't insulate Clorox from its own possible deception

Gregorio v. Clorox Co., 2018 WL 732673, No. 17-cv-03824 (N.D. Cal. Feb. 6, 2018)Gregorio alleged that, to capitalize on consumer demand for “natural” home cleaning products, Clorox falsely advertised its “Green Works” cleaning products as “natural” or “naturally derived.” The “naturally derived” representation appears above the cleaning product type:The back label of each green works products has an ingredients list, and refers consumers to two websites. The greeworkscleaners.com website concedes that the green works products are not entirely naturally derived: “[T]he products are “95% to 99% naturally derived … such as filtered water, plant-based cleaning agents, essential oils, corn-based ethanol and wood-based fibers. The other ‘1% to 5%’ are a combination of preservatives, fragrances and dyes.”  The ingredientsinside.com website lists each particular products’…

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