Rhonda's Fight to Save Moonshot

Fox and Reason have a good video about the recent brewhaha over beer with caffeine. The video features John Stossel, Nick Gillespie, and Rhonda Kallman (owner of Moonshot, Beer with Caffeine). Among the highlights: Rhonda says FDA's ban is "clearly a case of the government over-reaching. … My Moonshot Beer is nothing like these Four Loko drinks." FDA: didn't fully research it … they put the onus on the small entrepreneur to have a scientist. … It's 5% alcohol by volume and less than a half a cup of coffee of natural caffeine. It's a great combination. … They won't stop here. Where will they stop? Sen. Schumer won't stop at calling these drinks a "blackout in a can." He goes further to suggest they may be a death wish in a can. And here, Iowa takes a step toward going much, much further (toward banning any mixture of cola, coffee or Red Bull with alcohol, at bars and restaurants). Near the end of the video, Rhonda points to her petition to save Moonshot. She seeks to distinguish it from the circa-2010 Crunk, Four Loko and Joose products, and explains: For the time being, Moonshot has ceased production due to [the FDA ban]. … Three of the products targeted are high alcohol, high caffeine and high sugar "juice" drinks sold in oversized 23.5 ounce cans and targeted to underage drinkers. The fourth was Moonshot '69 – an all malt, craft-brewed pilsner beer that bears absolutely no resemblance to these high alcohol, high caffeine sugary drinks. … There is nothing new about adults combining caffeine and alcohol. Who hasn't enjoyed a rum and Coke, Irish coffee, Kahlua or espresso martini? The question should be what levels are appropriate. Related Posts: FDA and FTC Banish Four Loko and Joose (2) Sparks and Caffeine: Nearly Extinguished (8) TTB Not OK with Vitamin Wine (3)

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