Rainmaking Lessons From a Top Corporate and International Trade Attorney — Lisa A. Landy, Esq.

According to Lisa Landy, leveraging 1-2 premier industry and trade associations has been central to growing her practice. She itemizes six marketing mistakes that lawyers make when the join membership organizations, and how you can avoid them. Come hear Lisa Landy, who will be the keynote speaker at our Miraval Business Development Conference on March 6-8, 2008. Click here to register and learn more.

According to Lisa Landy, leveraging 1-2 premier industry and trade associations has been central to growing her practice by leaps and bounds. This is a lesson that all motivated attorneys should learn from her and build into in their own personal marketing plan. 

Why? Because by taking the lessons to heart and acting on them, you can avoid the mistakes that cause many attorneys to waste their time, energy, talent and enthusiasm. They join and participate in organizations that produce no tangible business development results at all. Following are six marketing mistakes take lawyers make when the join membership organizations, and how you can avoid them. 

For the rest of the story, please visit Originate! The business development newsletter.

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