The law firm Gilroy & Napoli multiplied traffic from target clients to their website nine times by using a combination of search engine optimization and paid search marketing using Google Adwords.
More importantly, the firm received an increase of almost 400% in the total number of visitors who converted into a lead during the five-month campaign.
The firm employed sophisticated online techniques that any law firm could use, to make certain its top 10 most important search terms appeared on the first page of search results on Google. As a result, the firm enjoyed the massive increase in traffic and the higher conversion of visitors into leads.
More law firms are realizing that in the midst of an uncertain economy, it is paramount to focus on marketing efforts that increase results and reduce costs. Therefore, now is the time for your firm to embark on acquiring new clients through the world’s most effective, and most measurable, media channel: online search engines.
Google is No. 1
Google is far and away the most popular search engine: according to statistics from Compete.com, 69.4% of all online searches as of August 2008 were made on Google, Yahoo trailed far behind with a 20% search share, and the rest were in single digits.
The percentage of users searching on a typical day has risen again, from about 40% to 49%, according to a Pew/Internet research, “Search Engine Use – August 6, 2008.”
“What has changed in the search world that might account for this increase? One likely reason is that users can now expect to find a high-performing, site-specific search engine on just about every content-rich website that is worth its salt,” the report states.
Cost effective means of acquiring new clients
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