Plastic Water Bottles, Which Enabled a Drinks Boom, Now Threaten a Crisis

WSJ (paywall) – Facing a consumer backlash and stricter regulation, companies are trying to do what’s eluded them for years: make a better bottle: “ÉVIAN-LES-BAINS, France— A consumer backlash against disposable plastic plus new government mandates and bans in places such as zoos and department stores have the world’s biggest bottled-water makers scrambling to find alternatives. Evian this year pledged to make all its plastic bottles entirely from recycled plastic by 2025, up from 30% today and among the boldest goals in the industry. Executives at parent company Danone hope the move will help it regain market share and win over plastic detractors who are already pressuring the makers of straws, bags and coffee cups.  There’s a big problem. The industry has tried and failed for years to make a better bottle. Existing recycling technology needs clean, clear plastic to make new water bottles, and bottled-water companies say low…

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