Personal Lines Insurance

Personal lines insurance has been perceived as unprofitable for insurance agents for many years due to small average premiums, high service requirements and relentless competition from direct writers. That perception is changing as insurance agents develop strategies for efficiently marketing and servicing personal lines insurance. I-A Magazine provides an overview of this changing perception, and some examples of successful strategies for insurance agents to write personal lines insurance (see here). According to the article, there are a number of factors…

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