Moen Moan, Part Duex

–James Mahoney, Razor’s Edge Communications Back in the ’70s, National Geographic ran a story on Boston firefighters. The writer mentioned a barb that a fireman tossed his way. “Ya gonna do another silver jets piece, huh?” Adding sarcastically, “Ya know: silver jets of water piercing the dark sky as they bravely battle the inferno…” I owe that firefighter a debt. Since I read his diss, Silver Jets has been a mental caution sign against veering too far into the preciously romantic. (Well, most of the time, anyway; all us writers occasionally succumb to the siren’s song.) Which brings me to Moen’s Silver Jets moment: creative work driven by its presumable campaign premise, “It’s about time we recognize all water does for us, and give it the attention it deserves.” The Moen website has lots of solid information. Most of it is presented well and…

Read more detail on Recent Advertising Law posts –

This entry was posted in Advertising Law and tagged , , , . Bookmark the permalink.

Leave a Reply