Mission Popsicle: Telling You It’s a Brand?

Welcome to another edition of Genericide Watch, where we consider brands on the edge, working hard to maintain brand status and exclusive rights, while trying to avoid trademark genericide. The primary meaning to the relevant public decides genericness, so trademark owners will try to influence how consumers understand the word, to maintain at least 51% brand meaning. As we’ve written before, one of the ways to spot a brand on the edge is to find the word “brand” on product packaging, usually with the claimed owner’s preferred generic name for the goods. That is one way of telling or reminding consumers it’s a brand name, but saying so, doesn’t necessarily make it so, especially when the “preferred” name is a mouthful or unnatural. Popsicle is one of those on a mission to prevent its trademark rights from melting away. Having said that, even if Popsicle dips below 50% brand meaning, the…

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