MEMO TO PROCTER & GAMBLE: WILLA VERSUS WELLA=LOSER

This doesn't fall into the category of "what in the world were they thinking?" It may or may not qualify as a case of trademark bullying. But I'll bet anyone a ham sandwich that Proctor & Gamble will be ( or already is) sorry that they decided to make life miserable for a wealthy preteen girl and her mother. It's never a good sign when your adversary and her mother are photographed as part of a human interest story in the New York Times. You can find a link to the story here.http://dealbook.nytimes.com/2011/09/28/a-start-up-takes-on-procter-gamble-over-a-name/?scp=1&sq=willa&st=cse In a nutshell, Willa, an 8 year old girl complains to her mother about not wanting to use kids shampoo. This is aha moment for Willa's mom, Christine Prunier. Fast forward three years. Mom has developed a line of bath products and skincare products targeted directly at preteen girls. And the brand name for this line of ducts? WILLA, of course. Ms. Prunier also developed a design to accompany the brand. And she sought to federally register Willa and Design with the US Trademark Office. No problem said the Trademark Office. Big Problem said Procter & Gamble. P & G owns the brand WELLA, as used on a line of shampoo products sold primarily though hair salons. P & G tried to stop Willa and her mom from federally registering their WILLA and Design trademark. Here's where the story gets interesting. Turns out Ms. Prunier is a woman of means. After getting advice from a family y friend, she filed a lawsuit against P & G in NYC. Ms. Prunier is asking for a finding that the term WILLA used with a charming design of a young girl, does not legally infringe the term WELLA. Oh by the way, she asked for a jury trial. When I first read this story I immediately thought of how my son kicks my butt at basketball, baseball and chess. Whenever he whips me I tell him (bursting with pride) "Son, with you, when I lose I win and when I win I win." But the reverse is also true if you are Procter & Gamble. When you take on an 11 year old girl, whether you win or lose, you lose.

Read more detail on Recent Intellectual Property Law Posts –

Legal notice about the MEMO TO PROCTER & GAMBLE: WILLA VERSUS WELLA=LOSER rubric : Hukuki Net Legal News is not responsible for the privacy statements or other content from Web sites outside of the Hukuki.net site. Please refer the progenitor link to check the legal entity of this resource hereinabove.

Do you need High Quality Legal documents or forms related to MEMO TO PROCTER & GAMBLE: WILLA VERSUS WELLA=LOSER?

This entry was posted in Intellectual Property and tagged , , , , , . Bookmark the permalink.

2 Responses to MEMO TO PROCTER & GAMBLE: WILLA VERSUS WELLA=LOSER

  1. air ionizer says:

    Competition in the detergent market in India is of interest for several reasons on both a macro- and micro-economic levels. On a macroeconomic level, one-sixth of the world’s population is in India. Furthermore, GDP per capita measurements indicate a steady rise in income levels in this newly industrializing nation. From a microeconomic perspective, this paper addresses a strategic game involving price wars between two market leaders in the detergent market, Unilever and Procter & Gamble (P&G). Lastly, ethical considerations will be discussed as it relates to the importance of considering exogenous ‘losers’ as a result of engaged players in this strategic games; namely, mom and pop Indian shops that sell detergent products.

  2. I started thinking about
    ways the RCMP could possibly help “seal the deal” with these ships to
    increase our tourism market. That’s when I came up with one of my
    many hare-brained ideas.

Leave a Reply