Litigation in the Forecast for Weather Channel App

On January 3, the city of Los Angeles accused TWC Product and Technology, LLC (“TWC”) (an International Business Machines Corporation subsidiary) of violating millions of American consumers’ privacy. In the civil lawsuit, Los Angeles City Attorney Michael Feuer alleged TWC misled users of its Weather Channel app to turn on precise location tracking by suggesting, according to the complaint, that the data would only be used to provide local weather reports. Los Angeles contends that TWC failed to alert consumers that geolocation data would be shared with third parties for other purposes, including targeted advertising and consumer behavior analysis. The city acknowledged that the app’s privacy policy “vaguely” discloses that geolocation data may be transmitted to third parties for various commercial purposes. Nevertheless, the city asserted that consumers had no reason to search for that disclosure because the app requests permission to track…

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